The Customer Is Always Right

One of the most basic rules of business, but often times forgotten. No matter what goes on we must remember - the customer is always right!

This tried and true statement stretches back to the beginning of the small business revolution. When customer service was the most important aspect of business, which set them apart from the big corporations.

Offering the best customer service possible is just as important today as it was more than 100 years ago. In today's world there are just too many options. If you don't treat your customers right, they will have no problem doing business with someone else.

Not only does poor customer service lose a customer, but negativity travels far. Most know a happy customer might tell a few people (if any) about your business, but an unhappy person will tell everyone they know. As a small business owner, can you afford to lose hundreds of customers due to one unhappy customer?

In the work at home mom community, when business is done with other business owners, it can get tricky. We are suppose to understand the hardships of running a small business, as well as show compassion to family emergencies. However, business is business and customers are customers. No matter what the social status of your customer, they are still just that - a customer.

The lesson here is to always treat everyone like a customer. No matter how mad you are about what they've said, keep your cool and make it right. Don't argue with them, because they WILL spread the word on how hard you are to work with. If you lose money because of the situation, live and learn. There are situations where the customer will be in the wrong and just trying to scam you, but don't ever assume they are. Learn from the mistake and put your own rules in place so it won't happen again.

It's inevitable, if you're in business, at some point, you're going to have to deal with a disgruntled customer. The protocol should be to apologize and get the issue resolved as quickly and painless for the customer as possible (within reason of course).

The bottom line which I feel needs to be said just one more time - the customer is always right! Remember it, and you will go far in business!

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Anita DeFrank & Kara Kelso, authors of Direct Sales Success, specialize in coaching direct sales representatives to reach their goal of becoming successful in their field. Visit http://www.directsaleshelpers.com for free weekly tips.