5 Tips for More Leads & Reorders

by Anita DeFrank & Kara Kelso
http://www.DirectSalesHelpers.com

Recently I wanted to contact a representative whose business card I had. The business card had an email address however, when I emailed her, it bounced. I checked the business card for a website address which had none. I had to find the company’s corporate site and hunt her down through her name. I had no personal website link and no representative number. A word of caution … an average customer won’t go through all the trouble.

Here are 5 tips to make sure you are making it as easy as possible for customers to contact you:

1. Contact Information on Promotional Materials
Make sure your contact information is on all materials you hand out (ie: brochures, catalogs, business cards). Your materials should have at least your name, company name, consultant number, email address and website URL.

2. Business Cards
Have at least business cards on you at all times. If you have smaller brochures, pamphlets or something of that nature you can pop in your purse, bring those too.

3. Signature Lines
Utilize signature lines. I don’t know how many emails we’ve gotten from folks who don’t use signatures. It’s a super-easy method that can be used with little to no effort. Check out your email program to find out how to set one up.

All you really need is a catchy little tag-line and add your website URL. I’ve also seen signatures that look like a business card. It includes their name, business name, consultant number, email address and URL. I do not however, recommend the business card graphics in your email. Don’t forget that there are some who don’t allow html in their email and they take up way too much space. They’re almost as bad as using fancy stationery on your email. Almost all message boards allow you to have a signature line also. Use them!

4. Reordering Information
Include a business card, pamphlet, catalog or something of this nature in every order you send out. You already have the customer … now make it easy for them to reorder.

5. Return Labels
The next time you buy return address labels, include your website address. For example:
MyWebsite.com
123 Any Street
Any Town, Any State 12345
Use these labels whether you’re sending out your next order or paying your electric bill.

The above are only a few ideas that can be done with little to no effort and inexpensively. Use your creativity – it can be your best friend. Think about the things that you’re already doing and alter them just a bit to your businesses benefit.

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Anita DeFrank & Kara Kelso, authors of Direct Sales Success, specialize in coaching direct sales representatives to reach their goal of becoming successful in their field. Visit http://www.DirectSalesHelpers.com for free weekly tips.