Thursday, May 18, 2006

You Can Teach an Old Dog New Tricks

Once you’ve been in direct sales for a few years it’s easy to get in the “I know what I’m doing mindset.” You stop reading articles, training manuals and books. “I’ve been doing this for ten years, what can I possibly learn that I don’t already know?” Simply put … a lot. Are you still using the same booking methods you used five years ago? Everyone in your community knows you’re the person to see for your particular product line, right? Or do they?

It never hurts to try something new for a change. Liven up your presentation or display. Play a new game or try a new technique. Don’t get yourself in a rut doing the same things over and over again.

We’ve all had it happen … A group of friends get together and book parties to help each other out. The next thing you know; you have four or five parties and the guest list is almost exactly the same. Just because the guests are the same, doesn’t mean the party has to be the same too. Change the format for each party. Play different games or change the presentation. Keep it interesting and keep them guessing.

Pull out that old training material or better yet, go online and search for a new book. But while you’re reading this material, remember that your mind needs to be like that book. You’re not going to get anything out of it unless you open it. Ever do that? “Wow! What a great idea!” And that’s as far as it goes? Are you actually applying these things?

I don’t know how many times we’ve gotten feedback thanking us for the great tip we shared. We of course reply with the usual – glad to help type response. The next time we’ll say, “Great! Now let us know when you’ve applied it.”

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Anita DeFrank & Kara Kelso, authors of Direct Sales Success, specialize in coaching direct sales representatives to reach their goal of becoming successful in their field. Visit http://www.DirectSalesHelpers.com for free weekly.

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