3 SEO Tips for Direct Sales

While this could easily turn into another "you need a website" article, it's really about search engine optimization for direct sales reps. It's just important to you (maybe even more so) than it is for others in different industries.

Before you read any further, know you are going to need your own website. There is no way around this, as you can't optimize a rep site. It looks identical to all the rest of the rep sites out there, and search engines hate identical.

1. Check your company terms
It's important you check with your company to make sure you can actually have your own site. It's also important you double check that you can use your company name. Being able to use a heavily searched for company name could be a huge asset if used right.

2. Use keyword phrases
Once you know you can build a site on your own with your company name, you need to come up with a list of keyword phrases. Keep in mind you will only use ONE keyword phrase per page. Each page needs to focus on just one set (a phrase) of keywords. Start here to find out what others are searching for:
http://freekeywords.wordtracker.com/

3. Build incoming links
Write articles, use your signature line on forums, and seek out link exchanges. As long as you have links coming into your site, the search engines WILL index you automatically. Which is something you need to realize about search engines - they will crawl your site as long as you have quality content and links coming into your site. Do not fall for the "submit your site to 100s of search engines" scam. It happens automatically!

For more advanced search engine optimization work on your site, I highly suggest Cricket's SEO class at:
http://www.gnc-web-creations.com/seo-optimization.htm

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Kara Kelso & Anita DeFrank, owners of DirectSalesHelpers.com strive
to help women succeed in direct sales. For additional help with your direct sales business, visit http://www.directsaleshelpers.com


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Newsletter or Ezine Advertising

Online Advertising Secrets Exposed - Part 5

This is one of the most direct ways that you can advertise online. Newsletters, often referred to as ezines are like magazines online. Most of the time they are presented in a newsletter format rather than an actual magazine. But they have one very big advantage over most types of online advertising. They are very targeted to a particular topic. They are not paid for, except with a few exceptions such as financial and scientific ezines, but are usually sent free to their subscribers. The way that the owner makes money from their ezine is through advertising, either for their own products, or other people’s products that they have an affiliate link for, so that they get a percentage of the sale.


Because the readers of the ezine have signed up for them and receive them on a regular basis, they are very targeted on their market. After all if the readers were not interested then they would just unsubscribe. Any ezine owner that has a successful ezine also knows that they have to give their readers good content and not just advertising. There has to be a balance where the main emphasis is on the content, providing good informative content for the readers that is both interesting and useful and occasional advertising. But even then to be really effective the advertising has to fit in with the context of the article so that it is more seen as helping them to find something that could help them with a problem than just trying to sell them something.

A lot of ezine owners sell advertising space in their ezines because it is a good way to make extra money. But you have to be very careful that the ezine audience is the same as you need for your product and if the owner gives you advice on how to write your ad you should listen, as they know their readers.

It can’t go unsaid that you should also start your own ezine by collecting subscribers from your site and from your customers. If you give them quality content and occasional offers, especially if you give them a good discount, then you will be able to sell to the same readers again and again. But you need to make sure that the ezine is good so that they keep reading. Ezine advertising is a really good way to start getting good conversions for your products and when you start to get your own subscribers then you will begin to see your profits grow.

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Anita DeFrank, owner of http://www.MommysHelperOnline.com is a busy work at home mom. MommysHelperOnline.com is the leading resource available online built to assist you with your home business. Whether you're brand new to the work at home game or you're an old pro, be sure to stop by today.

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