Advertising With Articles

Online Advertising Secrets Exposed - Part 4

Advertising with articles is not only an extremely effective way to advertise online it is also one of the fastest ways to see a return on your investment. If you have a limited budget then this is the way to go because it doesn’t cost anything to submit articles. It works like this; you write an article on a topic related to your business or product. Then you include a resource box at the end that has text describing your product with a link to more information. Then submit it to article directories where webmasters look for content for their websites or ezines. They then publish your article if it fits in with their site. The whole thing is done on a no cost basis and is beneficial to everyone. The ezine publisher or webmaster gets a free article, the article directory gets visitors to their site and you get publicity for your business.


Usually the only stipulation for the person publishing your article is that they are not allowed to alter it in any way. This includes keeping the resource box and link to your site at the end of the article. One of the reasons that this works so well is that the only people who will publish your article are ones that have a site on that subject. You then have a targeted audience that is already interested in the subject of your site who is reading your article and then clicking through on your link.

If you do not mind doing some extra work then there is an even more effective way of advertising with articles. Instead of submitting your article to a directory, you can search out the websites that you would like to see your article on and contact the owners to see if they would like you to write an article for them, (with your resource box of course).

A lot of website owners like to get extra content and if it is a high traffic site then it might be worthwhile offering to write exclusive content for them. This means that you write articles them only and that you will not send to other sites. This will make the owners a lot more interested in getting free exclusive content for their site.

But remember it is not so much quantity as quality that counts. A good article that is well written is much more likely to be used than a lot of articles that are not so good. But if you do it right then article advertising can be a very effective way of promoting your site.

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Anita DeFrank, owner of http://www.MommysHelperOnline.com is a busy work at home mom. MommysHelperOnline.com is the leading resource available online built to assist you with your home business. Whether you're brand new to the work at home game or you're an old pro, be sure to stop by today.

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Are You Tracking?

The first sale off your website comes in. You're so excited, everyone you know hears about it. Before you know you see another, and another. When you are asked where the visitor came from, you may shrug and think it's unimportant. What matters is you got paid, right?

WRONG.

One of the most important aspects of business is knowing what makes you sales and what doesn't. You end up wasting time and money repeating actions that don't make you money. If you knew where those visitors were coming from, then you could duplicate the efforts in that specific area.

Let's put this way. Say you run 10 ads in different places, each costing you $5 each. You make 10 sales from all those ads. To duplicate those results without tracking, you'd have to spend another $50. But if you tracked those visitors you would only spend more money on the ads that worked.

The same goes with other forms of advertising. Let's say you visit 5 message boards every day as your main method of advertising (which we don't recommend by the way). It brings you 5 sales a week. If you track your visitors you can easily see which message board is bringing the traffic, cutting the time you spend on message boards down to maybe 2 or 3 a day instead.

So what can you do to track your visitors?

Simply set up a stat tracker of some kind on your website. And yes, even if you are given a rep website from your company, you NEED a website. This is one of the reasons why you do. We can't stress this enough. Your online business will be VERY limited without your own website.

Tracking is very important to any online business. It doesn't matter what type of business you run, you absolutely need to know where your visitors are coming from to increase your sales.

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Kara Kelso & Anita DeFrank, owners of DirectSalesHelpers.com strive
to help women succeed in direct sales. For additional help with your direct sales business, visit http://www.directsaleshelpers.com

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Advertising Through Content Sites

Online Advertising Secrets Exposed - Part 3

Content sites are one of the more effective ways to advertise online. If you have your own content site, then you are making your own traffic by advertising in the search engines. This means that as long as your content site is on the same topic as the product that you are trying to sell, then your traffic is going to be much more targeted. The people that are going to your site are going there to find information, so it doesn’t take a genius to realize, they are interested in that topic. So, common sense tells you that to make the best use of that traffic, you have to sell something that relates to the same topic.

You need to make sure that the quality of the content on the site is good. If the content on your site isn’t any good, then the people who go to your site will be unlikely to buy from you. But if it is good, then they will be more likely to view that product as being good as well.

You’ll also want to make sure that the content on your site is mostly original. If you just have the same content that other sites have from article sites, then the search engines will just see it as duplicate content and they will not send people to your site. But if you have original content on your site then the search engines will send properly targeted traffic to you. So if you have the right products that match the content, then you have a good chance of them converting well.

Content sites are one of the best ways of advertising online, because once the site is built and you have plenty of back links to it, then all you have to do is add content on a regular basis keeping it fresh. Another reason is because aside of the hosting costs, you have a free source of good traffic that you can send to your sales page. And in return, you’ll get targeted traffic that is interested in the product that you are selling for very little cost to you.

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Anita DeFrank, owner of http://www.MommysHelperOnline.com is a busy work at home mom. MommysHelperOnline.com is the leading resource available online built to assist you with your home business. Whether you're brand new to the work at home game or you're an old pro, be sure to stop by today.

Targeting Your Online Advertising

Online Advertising Secrets Exposed - Part 2

When targeting your online advertising, keep in mind that there are hundreds of millions of web users and at least some of them are probably looking for a product just like yours. This gives you a huge potential for profit if your product is good, your advertising is seen by them and if it lets them know how good your product is and why it would be a good thing for them to buy.

But if you are not targeted enough in your audience, then it is quite likely that you will either waste a lot of money, a lot of effort, or both. Many people, when they start advertising online, try to keep their advertising as wide as possible, placing ads just about anywhere. The reason behind this is usually that they think that the more people that see the advertising, the more they will sell. After all a product that is seen by millions of people will sell better than a product that is seen by thousands, right?

Although this sounds reasonable and in fact may be partly correct, it does not work in the context of getting a return on your effort and money. If you are advertising an exercise machine that is usually bought by women hoping to tone their thighs, there is no point in advertising it just as an exercise machine. If you do this you will be spending your advertising budget on advertising it to runners, body builders, people recovering from a broken leg, soldiers, athletes and who knows how many others. Unfortunately, many of these people will probably never buy it but you will still be paying for the advertising. However, if you sell directly to middle class women in their twenties, then you are much more likely to get a better return on your investment.

All of this is especially important if you are using pay per click advertising. Then you will want to make sure that the only people clicking on your ads are those more likely to buy. That way you get a much better return on your investment and your advertising will be much more successful. So ultimately, a lot less people may see the advertising, but it will be seen by those that are actually interested in buying it rather than those that will probably not.

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Anita DeFrank, owner of http://www.mommyshelperonline.com/ is a busy work at home mom. MommysHelperOnline.com is the leading resource available online built to assist you with your home business. Whether you're brand new to the work at home game or you're an old pro, be sure to stop by today.
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Online Advertising Secrets Exposed

An overview of online advertising ...

Online advertising can be a very cost-effective solution to promote your business or product. There are many different types and although many can give you good exposure for your money, some can lose you money very quickly if you do not know how to do it properly. Online advertising is not the same as offline advertising. It is in many ways a much more direct medium than TV or magazines.

If someone is looking at a web page that you are advertising on, then it is because they have chosen to go to that page. Of course it could be that they are just surfing around, but people these days tend to be more web savvy and targeted in what they are looking for and in the sites that they look at. Most people now use more targeted searches and so if you target your advertising well enough so that it appears in places that are highly relevant to your site, then it is quite likely that you will get a good result.

There are many different types of online advertising such as, pixel advertising, ezines, banner ads, article marketing, forum marketing, text links, pop ups, ecourses, back end product sales, content sites, pay per click, joint ventures, viral marketing, and thats to name just a few. You have to decide which is the best for your product and/or service. If you're not experienced, one of the easiest ways is to find out what methods the bigger sellers in your market are using. If they're successful in the same market as you, then it is a good bet that this type of advertising works well with that market. But that only means that it is a good place to start, after you have had some success, you will have a better idea of what the market wants and what other ways you could advertise to them.

Online advertising is really like any other type of advertising in that you have to know your market and what they want. You also need to know the right way to reach them. The best way is if you are a part of this market and are interested in what you are selling, so that you will know what they want. But if you are not, then it is a good idea to do some research. Visit sites that are on the same subject (especially forums) to find out what they are interested in. That way you will know what to sell them and how to sell it.

Online advertising can help give you exposure to your business if it's done properly. It can be very lucrative or you can loose some money. Do your research, advertise properly and you'll be on the lucrative side with no problem at all.

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Anita DeFrank, owner of MommysHelperOnline.com is a busy work at home mom. MommysHelperOnline.com is the leading resource available online built to assist you with your home business. Whether you're brand new to the work at home game or you're an old pro, be sure to stop by today.
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Stop Being Lazy and Run Your Business

by Kara Kelso and Anita DeFrank
http://www.DirectSalesHelpers.com

This may be harsh words, but they need be said. Over the past few months we've noticed an epidemic of laziness. It needs to be stopped!

Let us explain a little more.

Quite often we see a post on a group or message board for someone looking for free advertising. Nothing wrong with that I suppose, we need all the exposure we can get on our sites. Not paying anything for it is even better. These posts are always followed by a slue of "me too". Again, this is understandable.

Now here's where the laziness kicks in.

In the past few weeks we've made some posts in search of link exchanges, articles, submissions, and partner exchanges. In other words, free advertising in exchange for several sites. The response? Slim to none.

What happen to all those who wanted free advertising? Did the word "in exchange" scare them away? If it did, then that's a shame. They all had the perfect opportunity to promote their business, but passed it up because in required them to do something. Something other than handing over their link of course.

Even worse, you tend to see the same people asking same questions on many boards. Questions such as "how do I promote my business?" or "I need to advertise, where do I start?". The answers are written all over the place, yet they aren't being read. Either that or it's being ignored because "it looks too hard to do".

Everyone seems to want that magical way to drive hundreds of visitors and sales to their site, without spending the time or money. Let's put this to rest once and for all - there IS no easy way to build your business. It takes time and/or money to build a solid buisness. What's more, no one is going to do it for you.

So while it may sound harsh, get to work! Put those suggestions and ideas for promotion to work. Get more involved with projects others are asking help for. Don't spend all day surfing boards looking for the easy way to succeed. The only place you are going to find success is within yourself!

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Kara Kelso & Anita DeFrank, owners of DirectSalesHelpers.com strive
to help women succeed in direct sales. For additional help with your direct sales business, visit http://www.directsaleshelpers.com

Is Lack of Focus Holding You Back?

There are no shortage of marketing ideas out there. Online and offline, there's literally thousands of ways to promote your business. Although if your focus isn't on any of them, how will you succeed?

We admit it - we're guilty of having focus issues. When a new idea or business comes along, it's hard not to get excited. You drop what you are doing and get right to work on it. Unfortunately that excitement fades within a few weeks, and you are back to square one. Before you know it, there's tons of unfinished projects and half-way promoted businesses.

Lack of focus is holding you back.

Here are some tips to help you stay focused:

- Set Goals
Give yourself goals or specific things you want to accomplish before you stop on any given project.

- Set Hours
If time is an issues, set specific work hours. Don't go anywhere between those certain hours. Even if it's just 3 hours a day, it's something.

- One Project/Business
Instead of splitting your focus among many businesses, keep your focus on just one or two businesses or projects. Do whatever time allows you, not just what sounds interesting at the time.

- Wait a Week
If you spot a new business that sounds interesting, don't jump on it. Focus on your original business for awhile. If it still sounds exciting a week or two later, then it might be something worth giving a second look.

There are other ways to keep focus, but these are just a few.

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Kara Kelso & Anita DeFrank, owners of DirectSalesHelpers.com strive
to help women succeed in direct sales. For additional help with your direct sales business, visit http://www.directsaleshelpers.com