Content is King - Even In Direct Sales

You've heard it said a hundred times before - content is king. But did you know this applies to those in direct sales too?

When your potential customer lands on your rep site, are they getting all the information they need to buy? Or are they just seeing short descriptions and price information? We've said it before and we'll say it again - all direct sales reps need their own website.

Direct sales companies are only concerned with selling one way - through reps. They aren't concerned about search engine optimization, content, link exchanges, or any other methods of selling online. They pay you because it's YOUR job to drive the traffic to the site and make the contacts.

The only way to sell online (other than starting your own direct sales company), is to offer content. Lots and lots of content. This is what it all comes down to.

Here's just a few things you can use more content for:

- Search Engine Optimization
Search engines crave content. The more words on the page, the higher the rankings for certain terms will be. If this is an area you are concerned with (and you should be!), you absolutely need content.

- Articles
Write your own articles and submit them - you'll be amazed at how much they increase your traffic.

- Product Reviews & Descriptions
Just imagine how many more sales you'll make if you give your buyers more information. Give them details on how you used the product, why you like it, how it worked for you, and what it could do for them. Or better yet, details on how other customers used the product, why they liked it and how it worked for them. They are more likely to buy if they are given more facts and opinions about the product.

Learning to write online is an important skill, but not a hard one to learn. It simply takes practice....which to get practice, you need to write!

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Kara Kelso & Anita DeFrank, owners of DirectSalesHelpers.com strive
to help women succeed in direct sales. For additional help with your direct sales business, visit http://www.directsaleshelpers.com
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